Mazda currently offers three crossovers in the U.S. market, but that isn’t enough. To increase its sales, Mazda has confirmed that it will add another crossover in 2021 that will slot in its lineup between the CX-5 and CX-9 crossovers.
Mazda CEO Masamichi Kogai revealed that Mazda has missed its sales goals with the second straight year of sales declines. Mazda had hoped to sell around 400,000 vehicles a year in the U.S. by now, but it’s currently stuck below the 300k mark. Kogai has revealed that a new crossover will help jump start Mazda’s sales in the U.S.
The new crossover, which hasn’t been named yet, will be produced at a new plant in the United States, that is being built by Mazda and Toyota. Kogai says that the new crossover has the potential to become its best-seller with sales over 150,000 units a year. Last year Mazda sold 112,235 CX-5 models.
“We have big expectations,” Kogai stated. “This is our declaration that we are going to grow our business in the U.S.”
The new crossover will essentially be a successor to the CX-7 crossover, which went out of production in 2012. The new crossover is also being designed specifically for the U.S. market, but we’ll have to wait and see if it revives the CX-7 badge.